Published on January 20, 2023
What’s more beneficial to your company? It depends on your resources and needs, but there are numerous factors to help you decide. Read the article — we summed it up for you!
Outsourcing video production has become increasingly popular over the years as businesses seek to cut costs and improve their bottom line. There are many reasons why outsourcing video production can be a better option than maintaining an in-house team. In this article, we will explore some of the top reasons why outsourcing is a more viable option for businesses.
What is the Difference Between Outsourcing and In-house?
Outsourcing video production means hiring an external company or freelancer to create your video content. This can be a good option if you don’t have the skills, equipment, or time to create high-quality videos in-house. Outsourcing also allows you to access specialized expertise and resources that may not be available in your organization.
However, it can be more expensive than in-house production, especially if you need to produce videos regularly. Finding a reliable and high-quality outsourcing partner is quite challenging, and communication and project management can be more complex when working with an external team.
On the other hand, in-house video production means creating videos within your organization, using your own equipment and team. This option can be more cost-effective in the long run, especially if you produce videos regularly. In-house production also allows for greater control over the production process, and easier communication and collaboration among team members.
However, in-house production can require a significant upfront investment in equipment, software, and personnel training. It can also limit access to specialized expertise and resources that may be available through outsourcing.
Ultimately, the decision between outsourcing and in-house production will depend on your organization’s specific needs, resources, and goals. It’s important to carefully evaluate the costs and benefits of each option and choose the one that best suits your organization’s video production needs.
Pros and Cons of In-house Video Production vs Outsourced Video Production
In-house Video Production:
Pros:
- More control: You have greater control over the creative process and the final product, as you can work closely with your own team to ensure that the video meets your standards.
- Cost savings: In the long run, having an in-house team can be less expensive than outsourcing to a third party. You don’t have to pay a premium for external services or have to deal with the possibility of hidden fees.
- Familiarity with the brand: Your team understands your company’s brand and values, which can help create a cohesive and consistent message across all of your videos.
Cons:
- Limited resources: Your team may not have access to the same level of equipment, software, and expertise as an external production company, which can limit your ability to create high-quality videos.
- Time constraints: If your team is already busy with other projects, it may be difficult to allocate sufficient time and resources to produce a high-quality video.
- Limited creativity: In-house teams may have a lot of work and can’t focus their creativity on each project with the same enthusiasm. Adding a fresh point-of-view may help you in producing greater content.
Outsourced Video Production:
Pros:
- Access to specialized skills and equipment: A professional video production company has specialized skills and equipment that may not be available in-house. This can lead to higher quality videos and can help you achieve your goals more efficiently.
- More efficient use of time: By outsourcing the video production process, you can focus on other tasks while the external team takes care of the video production. This can save you time and help you meet your deadlines.
- Fresh perspective: External production teams can provide a fresh perspective on your video content, bringing new ideas and approaches that your in-house team may not have thought of.
Cons:
- Higher costs: Outsourcing video production can be more expensive than producing in-house, as you have to pay for the external services, which can come with additional fees and charges.
- Lack of control: You may not have as much control over the creative process or the final product as you would with an in-house team. The external team may not be familiar with your brand and may not produce a video that meets your expectations.
- Communication challenges: Communicating with an external team can be more challenging than with an in-house team, as you may not have the same level of direct contact or the same familiarity with the team.
Ultimately, the decision to produce videos in-house or outsource video production depends on your specific needs and resources. If you have a small budget, a limited timeline, and a team that is capable of producing high-quality videos, in-house production may be the best option.
Moreover, if you need specialized skills, access to advanced equipment, or a larger team to create a more complex video, outsourcing may be the better choice.
Is It Better to Outsource Video Production?
Outsourcing and in-house video production both have their advantages and disadvantages. But, for some companies, it can be quite helpful. Here are some of the reasons why it might be better for you:
Access to Expertise and Experience
Outsourcing video production gives you access to a team of experts who have years of experience in the field. These experts have the knowledge and skills required to create high-quality videos that align with your brand messaging and business objectives.
This means that you can rest assured that your videos will be of the highest quality possible, and you won’t have to worry about any technical issues that may arise during the video production process.
Cost Savings
One of the main reasons why businesses choose to outsource their video production needs is cost savings. Maintaining an in-house video production team can be expensive, as it requires a significant investment in equipment, software, and personnel.
Outsourcing, on the other hand, allows you to save on these costs, as the video production company you hire will already have all the necessary equipment and software to get the job done.
Additionally, outsourcing video production allows you to avoid the costs associated with recruiting, training, and retaining an in-house team.
Flexibility
Outsourcing video production gives you the flexibility to scale your video production needs up or down as needed. With an in-house team, you may find that you are paying for resources that you don’t need or aren’t using.
Outsourcing, on the other hand, allows you to choose the level of support you need, whether it’s for a one-off project or ongoing video production needs.
Faster Turnaround Times
Video production companies have streamlined processes in place to ensure that your videos are delivered on time, without compromising on quality. With an in-house team, it may take longer to produce a video, as the team may be working on multiple projects at once.
Outsourcing video production allows you to benefit from faster turnaround times, which is particularly important when you are working on time-sensitive projects.
Access to the Latest Technology and Equipment
Video production technology is constantly evolving, and it can be expensive to keep up with the latest trends and advancements.
Outsourcing video production gives you access to the latest technology and equipment, without the need to make a significant investment in new equipment and software.
Reduced Risk
When you outsource your video production needs, you are reducing your business’s risk. Video production companies have processes in place to mitigate risks, such as the risk of technical issues or delays in production.
Fresh Perspectives
An in-house video production team may become set in their ways and may not be able to offer fresh perspectives on your videos. Outsourcing video production allows you to benefit from a fresh perspective, as the video production company you hire will bring new ideas and approaches to the table.
This can be particularly useful when you are looking to refresh your brand messaging or target new audiences.
Summing it up
In conclusion, outsourcing video production can be a better option for businesses looking to save costs, access expertise and experience, benefit from flexibility, faster turnaround times, access to the latest technology and equipment, reduced risk, and fresh perspectives.
While maintaining an in-house video production team has its benefits, outsourcing allows you to focus on your core business activities and leave video production to the experts.
